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Walking into a store (or scrolling through one), you'll see "eco-friendly" plastered on everything from dish soap to t-shirts. Many of those claims don't mean what you think they mean. The sustainable shopping space is full of vague claims and clever marketing, and it takes a little know-how to tell the real thing from the
performance. This guide will help you cut through the noise, shop smarter, and spot the difference between real sustainability and a misleading green label.
What Does "Eco-Friendly" Actually Mean?
The short answer is that it means whatever a brand wants it to mean. There's no universal definition or governing body that determines which products qualify as eco-friendly, so that brands can use the term loosely. On its own, it's basically meaningless, and you'll have to dig deeper to evaluate what you're buying. Also, many of the buzzwords in this space are used interchangeably, but they mean very different things.
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Natural vs. sustainable: A product can be made from natural ingredients and still be sourced in ways that harm the environment. "Natural" describes what something is made of. "Sustainable" looks at the bigger picture, including how it's produced, shipped, and disposed of. A natural ingredient can still be over-harvested or wrapped in layers of plastic packaging.
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Organic vs. non-toxic: Organic is a farming standard (no synthetic pesticides, no GMOs). Non-toxic means the final product doesn't contain harmful chemicals. One doesn't guarantee the other. For example, an organic cotton t-shirt can still be dyed with toxic chemicals.
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Biodegradable vs. compostable: Biodegradable means something will eventually break down, but it could take decades and leave behind microplastics. Compostable products can fully break down in a composting environment within a set timeframe, which is a much higher bar.
The real measure of whether a product is eco-friendly comes down to its full lifecycle, from how the materials were sourced to how it was packaged, to what happens once you're done with it.
Understanding Eco Labels and Certifications (The Helpful Ones)
Some labels and certifications are meaningful and carry real weight because an independent third party has verified that specific standards were met. Here are the most relevant ones for Canadian consumers.
Environmental Certifications
These focus on what a product is made from and how its production affects the environment.
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FSC (Forest Stewardship Council): Found on paper, packaging, and wood products. It confirms the materials were sourced from responsibly managed forests.
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Fairtrade Canada: This mark means a product meets both environmental and social standards, including fair wages and safer working conditions for the people who made it.
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Canada Organic: Regulated by the Canadian Food Inspection Agency (CFIA), this is the real deal for food and personal care. If it carries this label, it's met strict, government-backed standards.
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Ecocert / COSMOS: Common for natural and organic skincare and beauty products sold in Canada, verifying standards for ingredient sourcing and processing.
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Cradle to Cradle Certified: Looks at the full lifecycle of a product, including material health, recyclability, renewable energy use, and water stewardship.
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B Corp Certification: Given to companies that meet high standards for social and environmental performance, transparency, and accountability. Many Canadian brands are proud B Corps.
Social and Ethical Certifications
Eco-conscious consumers increasingly understand that a product isn't truly "green" if it harms people along the way or ignores social responsibility.
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Fair Wage and Ethical Labour Standards: The strongest claims are backed by third-party audits, union-manufactured goods, or genuine transparency about wages and working conditions.
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Indigenous-Owned Business Certification: Verified by organizations such as the Canadian Council for Aboriginal Business (CCAB), this supports Indigenous entrepreneurship and economic reconciliation.
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Women-Owned Business Certification: Programs like WBE Canada certify women-owned and women-led businesses across the country.
What Certifications Don't Tell You
Certifications are a useful starting point, but they don't paint the full picture. A product can be certified organic, for example, while still being shipped in excessive plastic packaging. Getting certified also costs money, and smaller brands doing genuinely good work may not have the budget to pursue the formal process. No single label covers every aspect of sustainability, so think of certifications as one tool in your decision-making, not the final word.
Greenwashing 101: How Brands Make Products Look Sustainable
Brands know that consumers want to buy sustainably, and that desire is easy to exploit. Greenwashing is when companies use misleading claims or imagery to make their products seem more eco-friendly than they really are. It's incredibly common, though the Competition Bureau in Canada has started cracking down on misleading environmental claims. Here are some of the biggest red flags.
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Vague language with no proof: Words like "eco," "clean," "green," and "natural" don't mean anything on their own without specific claims or third-party verification backing them up.
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Earth-toned packaging and nature imagery: Kraft paper, leaves, and muted greens are design choices meant to create a feeling of eco-friendliness that has nothing to do with the actual product inside.
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One small "green" feature hiding bigger problems: A brand might promote one recyclable component while the rest of the product or its supply chain is anything but sustainable.
You've probably seen this play out with big-name brands launching "eco" product lines that represent 2% of their inventory, while the other 98% is business as usual.
What makes greenwashing so effective is that you're already motivated to buy the better option, so even a small green signal can tip your decision.
How to Read Between the Lines When Shopping
You don't need to become an investigator, but a few quick questions go a long way. What is this made from? Where was it made, and by whom? How is it packaged? Can I reuse, recycle, or compost it when I'm done?
Brands that are doing things right tend to answer these questions openly on their packaging or website. If a company makes it hard to learn about their practices, that tells you something, too. Progress doesn't require perfection, but it does require paying attention. A product that checks most of your boxes is still a better choice than one that checks none of them.
Making the Switch Without the Overwhelm
You don't need to overhaul your entire life in a weekend. Start with the products you use and replace most often, things like hand soap, cleaning supplies, and skincare. These are high-impact categories where small swaps add up quickly. Focus on quality over quantity. Buying fewer, better things is one of the most sustainable choices you can make in any category. You don't have to be perfect to make a real difference.
How GreenBirdi Curates Truly Eco-Friendly Products
GreenBirdi exists to take the guesswork out of this process. Every product in our marketplace is vetted beyond surface-level labels, with a close look at sustainability, ethical production, packaging, and the story behind who made it. That includes prioritizing products from women-led, Indigenous-led, and marginalized makers, because a sustainable economy has to work for everyone.
Final Thoughts: Conscious Consumerism Is a Journey
You don't need to be perfect to make a difference with your consumption habits. Every informed choice adds up, even the small ones. Stay curious, ask questions, and give yourself grace when you don't get it right. The fact that you're reading this means you're already on the right track.
Ready to start your sustainable swap journey? Visit gogreenbirdi.com and shop your values.
FAQs
What does “eco-friendly” actually mean?
There’s no official definition. Brands can use the term freely, so it doesn’t guarantee a product is truly sustainable. You’ll need to look deeper at sourcing, production, and packaging.
Is “natural” the same as sustainable?
No. Natural describes what something is made from. Sustainable looks at the entire lifecycle including how it’s produced, shipped, and disposed of.
How can I spot greenwashing?
Watch for vague words like “clean” or “green” with no proof, nature-themed packaging with no certifications, or brands highlighting one small eco feature while ignoring bigger impacts.
What certifications should I look for in Canada?
Helpful ones include FSC, Fairtrade Canada, Canada Organic, Ecocert/COSMOS, Cradle to Cradle, and B Corp. These involve third-party verification.
Do I have to change everything at once to shop sustainably?
Not at all. Start with products you replace often, like soap or skincare. Small, thoughtful swaps make a real difference over time.
There are some things we all have in common and using toilet paper is one of them. Most toilet paper is made from wood pulp, though some brands include cotton or recycled paper. The cardboard roll is usually recyclable, but the paper itself comes with a much bigger environmental footprint than most of us realize.
As this blog will explore, traditional toilet paper isn’t particularly eco-friendly. We’ll also introduce a more sustainable alternative that many people don’t yet know about bamboo toilet paper. Read on to discover why conventional toilet paper is more expensive than it seems and why bamboo might just be the best choice for you and your family.
The Hidden Costs of Traditional Toilet Paper
There are three major costs of traditional toilet paper, ones most people don't think about.
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Deforestation. Because toilet paper is made from virgin wood pulp, acres of trees must be cut down to fuel large-scale production. Hardwood trees take even longer to replace than softwood, resulting in a net loss of trees. This also causes damage to ecosystems and threatens endangered species.
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Carbon footprint. Processing tree pulp uses a lot of energy and water, resulting in a high carbon footprint and overall environmental damage.
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Chemicals and additives. Toilet paper is typically bleached with chlorine-based bleaches, a threat to the environment. Recycled paper often uses sodium hydroxide or peroxide, which isn't as bad but still isn't great. Some toilet paper has dyes, and some has added fragrances. Toilet paper can also contain toxic residues, including ubiquitous microplastics.
The average Canadian uses 630 kilometres of toilet paper in their life!
Health Risks of Not Using Bamboo Toilet Paper
Traditional toilet paper is not just bad for the environment. It's also bad for you for several reasons:
Chemical Exposure
Traditional toilet paper can contain three types of dangerous chemicals.
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Chlorine bleach. Chlorine can leave trace amounts of dioxins, which are known carcinogens. Exposure can mount up over your lifetime.
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Fragrances and dyes. These can cause skin irritation in some people and carry a risk of allergic reactions and hormonal disruption. If you must use traditional toilet paper, choose unfragranced brands.
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Formaldehyde and BPA. Some brands of toilet paper also use formaldehyde and BPA, which can be absorbed through your skin and cause problems. Formaldehyde can also cause skin irritation and is potentially associated with cancer, while BPA is an endocrine disruptor associated with reproductive problems in the male offspring of exposed mice.
Skin Sensitivity and Allergic Reactions
Some people can react badly to the chemicals in toilet paper, developing skin sensitivity or allergic reactions. Children and elderly people are at higher risk, as are those with eczema or dermatitis.
You might change brands several times and still not find relief, because the problem is the bleach or chemicals left over from manufacturing.
Long-Term Exposure Concerns
All these exposures are low, but we use toilet paper several times a day, every day of our lives, with women generally using more. This daily contact adds up, especially if you have chronic inflammation or a weakened immune system. Even minor health impacts are worth making a simple switch.
Bamboo as a Safer Alternative
In contrast, bamboo toilet paper is a safer alternative. It contains no BPA or harsh chemicals. Bamboo is typically not dyed, which can take some getting used to, and has no fragrance.
On top of that, bamboo has natural antibacterial characteristics. These characteristics protect the bamboo plant from disease while it is alive, and processing reduces bacterial-promoting compounds more than antimicrobial ones. People also tend to be less likely to have an allergic reaction to bamboo.
What Makes Bamboo a Better Choice?
Bamboo may be better for your health, but is it better in general? There are four reasons why you might want to make the switch:
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Fast growth and renewability. Anyone who has managed to get bamboo in their yard knows it grows fast. Under ideal conditions bamboo can grow almost a meter in a day! It's the fastest-growing plant on the planet. Furthermore, it's a species of grass and can be cut down to its roots and will regrow. Bamboo groves, called culms, can be harvested every three to five years.
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Less resource intensive. Harvesting bamboo takes a lot less effort than cutting down mature trees, and bamboo material takes less energy to turn into toilet paper (or a variety of other products, bamboo is used to make textiles, musical instruments, coffee filters, disposable cups, even copy paper).
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Less chemical processing. Bamboo also requires less chemical processing. It's a lot easier to find unbleached bamboo paper, which is chemical-free. Look for the creamy colour. This is good for the environment and for you and is great for people who react badly to chlorine bleach.
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Naturally antibacterial properties. Bamboo is naturally antimicrobial, reducing contamination, including potentially lowering the risk of UTIs.
Is Bamboo Toilet Paper Comfortable?
Some of you might be mentally looking at bamboo and wondering if toilet paper made from it can possibly be comfortable. In fact, bamboo toilet paper is both soft and strong, meaning it's comfortable and you use less of it. Bamboo toilet paper is typically three-ply, and many people find it is both more absorbent and more comfortable because of softer fibres.
It works well for all skin types, including sensitive skin. Most people who make the switch never look back.
Cost & Accessibility
Is bamboo toilet paper more expensive and difficult to find? Bamboo toilet paper is a bit more expensive than regular toilet paper, but because of its durability you often need to use less of it.
However, it is sometimes hard to buy in the store that is why GreenBirdi is coming out with our very own bamboo toilet paper that can be shipped right to your door!
Other Bamboo Bathroom Alternatives
Bamboo isn't just great for toilet paper. You can also get bamboo paper towels for cleaning, bamboo tissues, and bamboo wipes. Bamboo paper towels are more durable and can even be reusable. And you can get bamboo bath towels too! Bamboo textiles are much more sustainable than cotton as bamboo grows faster and uses less water.
Every Roll Counts
Sometimes small changes make a huge difference. Just switching to bamboo toilet paper can have a great impact. It's a win for the environment and for your personal health and that of your family.
Traditional toilet paper is bad for the environment and potentially your health. We use kilometres of it every year and it all contains chlorine bleach and virgin wood pulp. On the other hand, bamboo toilet paper is often unbleached, softer on sensitive skin, free of chemicals, and comes from the fastest growing plant on the planet - making it amazingly sustainable!
Think about the sheer amount of toilet paper you use and make the switch to bamboo today. Your body and our planet will thank you!
GreenBirdi Bamboo Toilet Paper Coming Soon
If you are interested in trying GreenBirdi’s bamboo toilet paper sign-up to be notified when it is available and receive an early bird discount.
The holiday season is here, and with it, your opportunity to not only choose gifts for many of the people you love most, but also a chance to make a big difference. Small gifts can have a greater impact than you think, especially when you choose eco-friendly gifts for your friends and loved ones.
Eco-friendly gifts are not only environmentally sustainable, but they may also focus on social sustainability. You can shop in a way that reflects your values, choosing gifts that will not only warm hearts but also have a positive impact. At GreenBirdi, our mission is to support women, Indigenous peoples, and marginalized communities, and we've curated a list of stocking stuffers that will delight your recipients while meeting those goals, from skincare products, candles, and yummy treats to eco-friendly cleaning supplies.
Why Choose Eco-Friendly Stocking Stuffers?
Traditional holiday giving often has an immense environmental impact. Across Canada, households generate an estimated 25% more waste during the weeks between Thanksgiving and New Year's. Much of that waste ends up in landfills. By choosing sustainable, ethical, and Canadian-made products, you can reap several benefits.
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Decrease your overall environmental impact.
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Feel good about your gifts.
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Support small businesses and marginalized creators.
Not only that, choosing your gifts with care, including asking recipients what they want or choosing items that you know reflect their values and needs, can help ensure that the gifts themselves aren't being wasted. Almost half of Canadians report pretending to be overjoyed with an unwanted gift, which can significantly increase overall waste. Thoughtful small gifts can create meaningful change this holiday season, not just in the gifts you're giving, but also in the new traditions you create with your friends and loved ones that reflect your values.
Earth-Friendly Stocking Stuffers for Self-Care Lovers
Self-care is an important part of many people's holiday traditions, and at GreenBirdi, we offer a variety of earth-friendly options perfect for stuffing stockings or creating gift baskets for friends and family.
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Eco-conscious skincare minis: From the Moringa + Seaweed hydrating facial mask, which uses plant-based ingredients to nourish dry or dull skin, to the Day Serum from Nuez Acres, with its pecan oil and vitamin E composition, there are plenty of great skincare minis ideal for every stocking.
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Sustainable bath bombs, soaps, and more: Relaxing in the bath at the end of the day is a time-honoured self-care tradition. Check out the Fern Woman Bath Bomb, which focuses on plant-based ingredients, or Body Wash and Bubbles from Anointment Natural Skin Care, a vegan-friendly bath and body product for babies on up.
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Aromatherapy rollers or essential oils: Explore magnesium rollers for calm and clarity, or explore our collection of aromatic bath and body products, all sourced responsibly.
With so many options, you're sure to find a self-care product that will delight your loved ones.
Zero-Waste Essentials That Make Everyday Life Greener
Many single-use products significantly increase overall waste year-round. Increasingly, however, there are zero-waste options that make it easy to avoid that waste and, in many cases, they're more convenient than their single-use counterparts. Consider some of these options as you stuff stockings for your loved ones.
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Beeswax wraps or eco-friendly food wraps.
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Stainless steel or bamboo straws
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Refillable lip balms or solid lotions (or lip balms in biodegradable packages like this one from CoCaBee)
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Compact reusable shopping bags
Identify where your loved ones create waste and choose gifts tailored to those needs.
Wellness-Inspired Gifts to Brighten the Season
This year, with stress levels high and many people unsure how they'll manage everything, consider giving the gift of wellness! Try out options like:
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Herbal teas from women-led or Indigenous brands like JusTea, which supports a Women's Herbal Tea Co-Op in Kenya
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Natural sleep aids or calming sprays
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Sustainable candles or incense, including options like RavenSong, which uses sustainable coconut wax and sustainable ingredients
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Journals made from recycled materials
Focus on nurturing mental health during the holidays and choose gifts for your loved ones that will keep on giving throughout the year.
Beauty + Skincare Gifts That Are Good for the Planet
Beauty and skincare gifts don't have to be harmful, either to the planet or to the overall health and wellness of the person using them. In fact, there are a variety of beauty products chosen with sustainability in mind.
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Clean beauty kits, including options like our Radiance and Renewal Holiday Bundle
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Organic facial masks or exfoliators like the Oat + Niacinamide Restorative Facial Mask Powder from The Eco Alchemist
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Eco-friendly hair ties or scrunchies
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Plant-based nail polishes
Look for cruelty-free formulas and ethical sourcing when choosing your products. At GreenBirdi, we do the research and vet products for you, so you know you're getting ones that align with your values.
For Teens, Men, and the Hard-to-Shop-For
Everyone has someone on their list who's hard to shop for. Fortunately, this list includes options for even the toughest recipients. Try:
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Minimalist wallets made from recycled materials
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Organic snacks or chocolate (Check out our Sip, Snack, and Savor Holiday Bundle or look at options like Roxy's Chocolate)
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Sustainable tech accessories, including solar-powered chargers, biodegradable phone cases, and more
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Multi-use tools or compact eco-gadgets that users can carry everywhere.
Eco-gifting is a universal principle for every holiday gift, and you might be surprised by how many of your friends and family appreciate these efforts.
Build Your Own Eco-Friendly Stocking Stuffer Bundle
As you're stuffing stockings this year, we have holiday bundles in a variety of themes that will help you fill stockings or give spectacular gifts to everyone on your list. However, if those don't fit your needs, you can build your own! Try some of these great options.
Self-Care and Spa Night
Give the gift of relaxation with items like:
Eco-Kitchen Starter Pack
For friends and loved ones who are just getting started in their own kitchens or are interested in more eco-friendly options, try some of these fantastic stocking stuffers.
Mindfulness + Wellness Set
Improve overall wellness and mindfulness with items designed to encourage self-care and reflection.
Give Gifts That Matter
This holiday season, give gifts that matter, not just randomly chosen gifts, but gifts that fit your values and those of your recipients. At GreenBirdi, we focus on empowering sustainability through products carefully curated to reflect those values. Browse our eco-friendly stocking stuffers and gift collections to find gifts that fit everyone on your list. To receive free shipping on your first order and other perks, join our flock.
It's the most festive time of the year, and you're ready to celebrate! Unfortunately, many traditional holiday practices are filled with potential waste: excess packaging, single-use decorations, and even food waste. If you're on a sustainability journey whether you've been at it for a while or getting started, you may need some ways to reduce that waste and ensure that the holidays don't mean piles of waste all without sacrificing the magic of the season. Check out these practical tips that you can use to increase sustainability this year.
1. Decorate Sustainably
There are plenty of incredible eco-friendly decorations available. Consider wooden, glass, or cloth ornaments, which are more likely to withstand the ravages of time and remain on your tree for years to come. Consider looking into DIY decorations: choose natural materials like pinecones, oranges, and cinnamon sticks to create beautiful (and great smelling!) holiday decor without breaking the bank. As you expand your holiday decorations, consider options you can store for next year. Avoid single-use plastics and other items you know won't make it back out of the attic next year (or, worse, end up in the trash at the end of the season).
2. Plan a Zero Waste Feast
For many families, the holiday season is all about incredible food that you don't get to enjoy the rest of the year. Fortunately, there are several strategies you can use to decrease food waste, even when there's an overabundance on the table.
Shop Smart
Eco-friendly holiday meals start with your shopping list. First, plan to shop local whenever you can, and use seasonal ingredients as the base for your holiday meals. Next, plan to buy only what you need. Avoid overstocking on items just because they're on sale, especially if you don't have a plan for using them later. This is also a great time to scrap that traditional dish that no one in the family eats.
Reduce Food Waste
Planning can help you reduce food waste and make the most of your favourite holiday dishes.
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Meal plan: Plan not only the holiday meal, but also what you'll do with the leftovers! Having a clear plan in place can make it easier to ensure that everything gets used.
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Freeze the leftovers: If you know you won't be able to finish them before they go bad, freeze them! You can even freeze items as individual servings, making them easy to pop out of the freezer for simple meals in January and beyond. Holiday treats and baked goods can also be frozen for future use.
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Compost: For scraps and items that are no longer edible, try composting! The scraps can nourish your garden next year.
These simple strategies can go a long way toward ensuring that you use all the holiday food you've prepared.
Use Sustainable Tableware
One of the simplest swaps can make some of the most significant differences over the holiday season: using reusable plates, cutlery, and napkins instead of disposable products for your holiday meals. You can always do the dishes together after your meal!
3. Try Out Eco-Friendly Holiday Cards
Holiday cards can create a lot of paper waste. Digital cards, whether via apps or e-cards, can help save a significant amount of paper over the holiday season. You can also use recycled paper cards or cards made from plantable seed paper to stick with this popular tradition without creating a lot of paper waste. If you're avoiding the usual holiday cards and the excessive waste that will go along with them, consider short, handwritten notes to the people who mean the most to you this holiday season.
4. Engage in Mindful Holiday Activities
Materialism often runs rampant over the holidays. Everyone has an extensive gift list, not to mention the need to pick up the latest goodies from every store running a sale or special. Try prioritizing experience over materialism. Try volunteering together as a family, going for nature outings, or enjoying family game nights.
Remember, it doesn't have to be all about excess, either. Look for options that provide meaningful rituals for you and your family, rather than excessive consumption. Going for a ride together to enjoy holiday lights can open opportunities for connection and communication, while volunteering together is a great way to give back to your local community and feel a more profound sense of connection.
The Beauty of Community Sharing
As you increase your focus on mindfulness, look for ways to connect with members of the local community and share what you have with one another. Swapping gifts, clothing, and decorations with neighbours and friends can keep things fresh and new without increasing your costs, not to mention giving unwanted items new life.
5. Explore These Waste-Free Wrapping and Packaging Tips
Gift packaging can generate significant unnecessary waste. Fortunately, there are several ways you can try waste-free packaging.
Gift Wrapping Alternatives
Instead of using wrapping paper, a one-time-use item that can lead to considerable waste in many households, try some of these alternatives.
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Reusable fabric wraps (furoshiki)
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Fabric scarves or tea towels as wraps
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Recycled paper
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Baskets
These simple changes can make a big difference in the amount of waste your packaging generates.
Natural Adornments
Instead of using expensive one-time-use bows, try using natural items! Twine, sprigs of evergreen, or dried fruit can all make great gift adornments, making your packages stand out without increasing waste.
6. Rethink Your Gift-Giving
The way you give gifts can have a substantial impact on holiday waste. Fortunately, there are several ways you can give gifts that will not increase waste or end up in a landfill before you know it.
Sustainable Gifts
Focus on sustainability when you choose gifts for those closest to you! Try:
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Handmade gifts, especially if you have a hobby or craft that you're good at
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Experiences, from bigger gifts like theme park tickets to smaller gifts like a trip out for ice cream
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Digital gifts, including games, funds to popular gaming sites, or access to websites or programs the recipient uses regularly
These items often involve far less waste than store-bought gifts and often last far longer.
Second Hand Gifts
In many cases, second hand gifts can be more valuable than new items. Upcycled presents and thrifted items can be surprisingly well-received, and many of those older items are in better shape than the items you can buy new. Vintage treasures can also often bring unexpected smiles.
Shop GreenBirdi
If you're looking for sustainable, eco-friendly gift items, check out GreenBirdi. Our products have been GreenBirdi approved and are eco-friendly, so you can feel confident that you have chosen gifts that will wow your friends and family, and are better for the environment. Check out our holiday bundles to find the perfect gift for everyone on your list, whether you're looking for delicious treats, bath and body items, or a little something for your furry friends, or shop by category to find items ranging from bath and body to stickers, blankets, and more.
Reduce Your Waste This Holiday Season
As the holiday season approaches, there are plenty of strategies you can use to reduce waste while keeping the magic alive. From choosing your gifts with care to packaging them with sustainable practices rather than disposable gift wrap, there are many little ways you can make a difference. If this is your first year planning an eco-friendly holiday, pick a couple of strategies from our list and expand them as the years go by. Some of them might even become your new favourite traditions!