“Eco-friendly” doesn’t always mean what you think it does. With no universal definition, many brands use sustainability buzzwords loosely, making it harder for consumers to tell the difference between meaningful impact and clever marketing. This guide breaks down common terms like natural, organic, biodegradable, and compostable, explains which Canadian certifications actually carry weight, and highlights the red flags of greenwashing. Most importantly, it shows how small, informed swaps can help you shop more consciously without the overwhelm.