If you’ve ever looked at one of our stickers and thought, “Wow… this is giving feminist-fairy-godmother energy,” you’re not wrong. That’s because they came from the brilliant mind of Victoria-based artist, graphic designer, illustrator, and all-around creative powerhouse Meaghan Lovis.
Meaghan graduated from Concordia University in 2022 with a Bachelor of Fine Arts with Distinction. Since then, she’s racked up awards for both printmaking and digital art, and has worked with artists and companies across Canada. But honestly, the reason we love her isn’t just because she’s wildly talented; it’s because of who she is.
Saying “No Thanks” to Hustle Culture
In the summer of 2023, Meaghan launched Phaest, a small but mighty brand built on personal agency, empowerment, and the joy of taking art off the page and into everyday life through apparel and accessories. Phaest is woman-powered, community-minded, and deliciously anti–grind culture. After too many experiences in creative environments that prized productivity over well-being, Meaghan decided she was done with it and set out on her own to create a business rooted in conscious spending, transparency, and genuinely ethical and& sustainable production (her totes are made by a company that runs on 90% solar energy!).
All of Meaghan’s apparel materials meet OEKO-TEX® Standard 100, meaning every component is tested – and free of – more than 1,000 harmful substances. Her garments are produced in WRAP-certified facilities that partner with the Fair Labor Association, ensuring ethical labour practices, safe working conditions, and a clean, responsible supply chain.
A Queer Woman Changing the Industry From the Inside
As a queer woman in a deeply male-dominated space, Meaghan brings a voice, vision, and lived experience that the design world needs a lot more of.
Her queer identity in business gives her the chance to be open, generous, and collaborative in a field that tends to encourage secrecy and gatekeeping around success. As a successful entrepreneur, Meaghan believes in sharing knowledge, supporting others, and breaking down barriers that discourage transparency and pressure people to keep their achievements behind closed doors.
The Art: Whimsical, Subversive & Perfectly Phaest
Meaghan’s style blends her traditional fine-arts background with digital design, creating pieces that feel like they’re floating between enchanting and provocative. Expect soft, endearing imagery on the surface with feminist bite just underneath.
This blend is exactly why her work translates so beautifully into our sticker collab. They’re sweet, empowering, a little cheeky, and very “stick this on your water bottle so everyone knows you support cool women doing cool things.”
Why We Chose Meaghan (And Why We’d Do It Again)
At GreenBirdi, we partner with businesses and makers who align with our values: community care, ethical production, cultural respect, and small-business magic. Meaghan does all of that and brings a refreshing honesty and tenderness to the way she builds her business.
Working with her has felt like collaborating with a friend… someone who cares just as deeply about the meaning behind the work as she does about the art itself.
Check Out the Sticker Collab
Our Phaest x GreenBirdi stickers are dreamy, bold, ethical, and ready to be lovingly slapped onto laptops, journals, water bottles & bumpers everywhere (they’re outdoor-proof!).
Shop your values and our sticker collection.
Author: Olivia Tognela
